The pdf below contains an overview of our website traffic for 2013, beginning in April when I set up the Google Analytics tracking code. I'll be talking with Gary about how we can leverage this information with potential business sponsors and members. From April through Dec 2013, we had:
One big reason for our branding work is to position ourselves better to expand our base of members, donors and sponsors. As we starting framing what we do in ways that resonate better with more people, we'll also be taking a look at our financing systems. Donor (and member) retention is a key factor to focus on. Here's a useful one pager from Network for Good about laying the groundwork for donor retention. Highlighted text indicates areas where we need to improve. Please take a look! (Click to read) ![]()
A cycling enthusiast who is a nonprofit director and recent transplant from Massachusetts recommended "The Agitator" as an excellent source for nonprofit marketing and fundraising practices. The article below is good fodder for us to begin the year with a cohesive fundraising strategy.
The article notes key indicators for nonprofit performance, what they mean for the organization, and how to start thinking about improving them. The indicators apply to members as well as donors.
-------------------------------------------------------------------------------------------------- Old Year Numbers For New Year Decisions Posted By Roger Craver On January 9, 2014 It’s fashionable these days for many nonprofit fundraisers and their consultants to claim they’re ‘data-driven’. Problem is, most focus on the ‘data’ part of the slogan; few understand the requirements of the second word — ‘driven’. I’m making this observation again at the start of the year because if you haven’t already done so, now is the time you should have some Key Performance Indicators (KPIs) from 2013 in hand to drive your 2014 actions. Here are my candidates for a basic set of 2013 KPIs every fundraiser needs.
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Bike Walk CT
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