One big reason for our branding work is to position ourselves better to expand our base of members, donors and sponsors.
As we starting framing what we do in ways that resonate better with more people, we'll also be taking a look at our financing systems. Donor (and member) retention is a key factor to focus on.
Here's a useful one pager from Network for Good about laying the groundwork for donor retention. Highlighted text indicates areas where we need to improve. Please take a look! (Click to read)
Bike Walk CT