Yale Launches Pedestrian Safety Campaign

Yale Daily News reports students walking around campus in New Haven were greeted this week by bright orange warning messages spray-painted on the sidewalk at the intersection of Elm and High streets. 

These messages had slogans such as "Don't read this. Look up!" or "Look both ways before crossing." 

The warning messages on sidewalks and intersections throughout the Yale campus is part of the Pedestrian Safety Campaign that was launched by the Yale Traffic Safety Committee. The Committee collaborated with the university and the City of New Haven to improve pedestrian safety on the campus. Posters and spray painted sidewalks can be found at six major intersections on campus —Elm and High, Chapel and York, Elm and College, Elm and York, Wall and Temple and Chapel and College. 

The Committee says the safety campaign was developed to remind pedestrians to stop and look before crossing the street. According to a brochure from the Yale Traffic Safety Committee, every year approximately 100 New Haven citizens are sent to the Emergency Room after getting hit by a car when crossing the street. The Committee states, " We know that a combination of three factors ‐ pedestrian behavior, driver behavior and the way the street is configured ‐ play a role in these pedestrian‐motor
vehicle crashes. As we work with the city, and motorist to make our
streets safer, we hope that all of us pedestrians can take a small step to
affect a big change.


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