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As of SUNDAY morning, registration is at 174. As of SATURDAY it was at 170. Another media release is scheduled to go out Monday morning. Please help distribute those posters and postcards today to help catch weekend retail traffic! Posters are available for the board to pick up outside the office door at 56 Arbor. Posters arrived late Thursday afternoon. Members of the committee took a batch for distribution on Thursday. Please try to swing by to pick some up this weekend and help distribute them to boost our registration numbers. Let's see if we can boost registration to at least 300 by Sept. 18. To help avoid wasted trips, here's a list of locations for poster distribution. Please click here to enter your own and your name so we can see which locations have already been hit. This list will update automatically. Thank you! Hello Board - We're just 14 days away from what we've said is our biggest fundraiser and signature event - The Discover Hartford Bicycle Tour.
Please remember to spread the word to register to your network--it's so important. Please send your contacts to www.bikewalkct.org/discover-hartford for details and to register. We also need you to volunteer: please sign up at http://www.bikewalkct.org/discover-hartford-volunteer.html . Thank you! Let's hope the good weather trend continues - it helps our registration count! Here's where we stand as of Saturday morning 9/7/13:
Advertising: In the earned media category, the Courant calendar section gave us a nice feature on 9/5. Tom Condon featured us in a Courant editorial on 8/30. You already know this, but we have a 1/4 page ad in all the greater Hartford Life newspapers--9 editions covering 20+ towns. We continue to be featured online and in print in our media sponsor's publications, CT Parent and MyKidsFan.com. EnvisionFest is promoting the tour as well. We've sent out email 9 blasts to a total of 19,143 addresses since July. We've sent out 2 media releases, and continuously promoted the tour in more Facebook and Twitter posts than we can count. We have the tour listed in numerous publications' calendars, in print and online. Posters and postcards: Regrettably, the printer has not produced our posters and postcards within the timeframe we expected. They should be ready early next week. A volunteer on the Discover Hartford planning committee asks and suggests: "How do we get the board more engaged? Give each board member a goal of securing 20 registrations. Hard to measure, but could assume 10% of the folks they contact register. If they contact 200 people each, that would count. FB invites. Email distribution. Send out info to clubs they are involved with. We've had goals like this for past tours and events." Engaging your social networks has more impact than you may think! We've seen an uptick in tour registrations after MaryEllen's emails to her personal contacts.
As of late day on August 29, we have 76 registrants for this year's tour. Last year we had 97 at the end of August, with a total of 355 registrants by tour day, September 29. This year's tour is a week earlier, so please start spreading the word--early and often! Thanks! |
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