Blog Archives

Update for Jan. 24

1/24/2014

Back to Basics Fundraising - a Blackbaud Webinar

1/24/2014

Blackbaud, the nonprofit software provider, offered a free webinar this week on Back to Basics Fundraising: Three Principles to Acquire, Retain, and Upgrade Donors.

The slides below are a quick read and definitely worth the look. Some takeaways:

Nonprofits' products are the impacts of their mission.
As many as 75% of donors use information about a nonprofit's impact in their giving decisions. High percentages of Gen Y, Gen X, Boomers and Matures say that information on results achieved with their gifts as their top motivator for future giving.
Donors like it when nonprofits share success stories.
We need to state what our mission is and how we are making an impact. We need to prove that we're making a real difference.
We need to "productize" our fundraising. See slide 17.

Recorded webinar --- Resources sheet --- Slides

Donor Stewardship Checklist

1/24/2014

One big reason for our branding work is to position ourselves better to expand our base of members, donors and sponsors.

As we starting framing what we do in ways that resonate better with more people, we'll also be taking a look at our financing systems. Donor (and member) retention is a key factor to focus on.

Here's a useful one pager from Network for Good about laying the groundwork for donor retention. Highlighted text indicates areas where we need to improve. Please take a look! (Click to read)